The instruments contained in this box of tools will enable you as a decision maker to ask yourself the questions that are truly essential for your business.

All instruments are easy to use and have stood the test of time for tools of analysis in practice. We want all companies to profit from the findings, not only those that are able to afford expensive consulting.

In principle the tools are self-explanatory; however, the glossary (also provides links to web pages with background information. In addition you may of course decide to call upon my consulting services with full cost control.

(Expert) Consulting features an expert who offers consulting in a certain field of expertise and proposes solutions. (Expert) Coaching involves an expert in a certain field who enables you to create your own solutions in the field concerned. In particular in marketing, where there is a lot of room for individual solutions, creative potential will thus be allowed to unfold.

„Heureka!“ is basically able to answer all questions in connection with the marketing mix, but also provides you with approaches to solutions for strategic problems (e.g. positioning).

You as our client decide on how long and to what extent you wish to make use of our services – on an hourly, daily or project basis. This results in a high degree of cost certainty. You will receive individualised supervision by a coach who has a wealth of practical experience and is able to ask the right questions quickly. We focus on a qualitative analysis while communicating in person with decision-makers instead of extensive data analysis and standardised recommendations for actions.
This approach results in individualised, perfectly fitting and above all practical solutions.

As far as techniques are concerned, the same methods are used in both products. They aim at adjusting dogmas and views that are too narrow by means of systemic questions, the systemic board and other tools. The goal is to modify the view of a problem or challenge and find new solutions by changing your position.

In a business context “Coach” is suitable for typical questions of leadership or all kinds of situations that require a decision. “Heureka!” offers systemic coaching, adapted to marketing issues.

In both programmes the coach is the expert on methods and the process, while the client is the expert on the problem and in most cases also on its solution.

With the help of fMRI, EEG, eye tracking, skin resistance measurements, etc. all elements of the operative marketing mix can be tested.

That question cannot be answered easily; the answer depends on the scope of the study. Another essential factor is the use of technical infrastructure. If we are talking about an extensive single-case study and the utilisation of various technical means, costs are likely to be in the mid five-digit range.

Yes, absolutely. It is possible to take part in a multi-client study where several clients have e.g. new advertising material, slogans, packaging, etc. tested. Costs are then split proportionately. Generally the cost can thus be reduced to an amount of much less than €10,000.

Sample size is so small because the predictive power of fMRI or EEG tests is considerably higher than that of conventional methods. It is practically impossible to give socially desirable answers, as is the case with interviews or in surveys using questionnaires. Depending on which issue needs to be investigated, a sample of 25 to 40 participants enables predictions with an accuracy of up to 85 percent. This fact has been researched into and proven, as you can read in thisscientific article (in English).

ExCentric Consulting and its partners are world leaders in their field – as far as both research and practice are concerned. Established neuroscientists and experienced marketing experts not only work out the appropriate research design but are also able to interpret the results correctly and deduce recommendations for actions tailored to the client’s needs. We offer the experience gained by some 1,000 brain scans and hundreds of EEG measurements in different sectors and with various questions in mind. That makes us the leading neuromarketing company in Europe. For carrying out the studies, we rely on state-of-the-art clinics in Europe. In Austria we cooperate with a partner who has branches in Vienna and Graz. Due to the favourable locations we are also able to carry out comparative studies in Austria’s neighbouring countries.

Let’s look at some examples of issues we have worked on before:

– What does the ideal cover of a book look like?

– Which brand name and which slogan or claim is suitable for the product?

– What should a product brochure look like to make doctors willing to prescribe the medication it showcases?

– Which form of packaging causes customers to notice a product on the shelves and causes the greatest desire to purchase it?

– What makes a TV series successful?

– How do different kinds of specialised fabrics influence the alertness of the wearer?

´Moreover, neuromarketing helps our clients to find optimum price points, and the mere fact that an issue has been solved by means of fMRI or EEG can be reutilised by the client as a PR tool.