ExCentric – en

Here you can find free downloads of a checklist and templates for essential marketing tools. The templates themselves are designed to encourage taking a critical look at your enterprise and to provide a basis for discussion within the company. As models, they should always be subject to critical analysis and are meant to be adapted as well as developed further.


Marketing Checklist

  • Some important questions you should ask yourself on marketing.

Political, Economic, Social and Technological (PEST) Analysis

  • Tool for analysing the most essential factors that influence your industry

Analysis of the Industry’s Structure (Five Forces Analysis)

  • Tool for analysing the most important players in a market and for assessing the attractiveness of your industry

Analysis of Strengths and Weaknesses (SWOT Analysis)

  • Tool for determining a company’s internal strengths and weaknesses as well as external opportunities and threats

Portfolio Matrix

  • Graphical representation of your portfolio

Product-Market Matrix (Ansoff Matrix)

  • Tool for illustrating possible growth strategies for your company

Unique Selling Proposition (USP) & Sales Arguments

  • Systematic depiction of (crucial) differentiators of your brands, products, line of business or your whole company

Business Model Canvas

  • Depiction of the existing or a future business model

Blue Ocean Strategy

  • Tool for analysing your competitive environment and creating new markets