ExCentric – en

Summaries and reviews of books and articles on strategic marketing

 

 Articles:

A neural predictor of cultural popularity

 

Summaries:

Der blaue Ozean als Strategie (in German)

 

Coming soon – further information on the following books::

  • NeuroPricing
  • Neuromarketing for Dummies

If you wish to be informed as soon as new literature has been made available online, please subscribe to our Newsletter (in German).