Here you can find free downloads of a checklist and templates for essential marketing tools. The templates themselves are designed to encourage taking a critical look at your enterprise and to provide a basis for discussion within the company. As models, they should always be subject to critical analysis and are meant to be adapted as well as developed further.
Marketing Checklist
- Some important questions you should ask yourself on marketing.
Political, Economic, Social and Technological (PEST) Analysis
- Tool for analysing the most essential factors that influence your industry
Analysis of the Industry’s Structure (Five Forces Analysis)
- Tool for analysing the most important players in a market and for assessing the attractiveness of your industry
Analysis of Strengths and Weaknesses (SWOT Analysis)
- Tool for determining a company’s internal strengths and weaknesses as well as external opportunities and threats
Portfolio Matrix
- Graphical representation of your portfolio
Product-Market Matrix (Ansoff Matrix)
- Tool for illustrating possible growth strategies for your company
Unique Selling Proposition (USP) & Sales Arguments
- Systematic depiction of (crucial) differentiators of your brands, products, line of business or your whole company
Business Model Canvas
- Depiction of the existing or a future business model
Blue Ocean Strategy
- Tool for analysing your competitive environment and creating new markets